To capitalize on demand, spot trends, and stay ahead of the competition, marketers must go beyond the “what” of data to understand the “when” and “why” of data. to analyse. Use AI and machine learning. Machine learning helps marketers spend less time analyzing data and more time creating content that will engage and influence prospects and customers. Let artificial intelligence and machine learning deliver actionable insights into your audience and content performance. Define metrics and measures. Data empowers marketers to make better,
more accurate decisions faster. Define the metrics that matter to your brand and monitor your search and content data. This will allow you to track your progress, iterate and improve your content production and organic search optimization jewelry retouching service for greater visibility and share of voice. Conclusion With $80 billion expected to be spent annually on SEO – and content marketing expected to become a $300+ billion industry by 2019 – it might be tempting for stakeholders to consider SEO and content marketing. content marketing as cost
centers rather than revenue centers. It would be a mistake. SEO and data are essential for a successful integrated digital strategy with tangible ROI. By understanding the five points above and always measuring your results, you will be able to demonstrate that creating effective, engaging, and intelligent content is the path to income and truly worth the investment. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.