This week's, for example, asked subscribers what they would do if the internet didn't exist. Why It Works Not only is InVision's newsletter a great mix of content, but I also love the nice balance between images and text, making it really easy to read and mobile-friendly — which is especially important, because its newsletters are so long (below is just an excerpt). We like the clever copy on the call-to-action (CTA) buttons, too. Email Marketing Campaign Example: Invision - "Designing with your developer in mind" 20. Cook Smarts Marketing Campaign: Newsletter I've been a huge fan of Cook Smarts' "Weekly Eats" newsletter for a while.
The company sends yummy recipes in the form of a meal plan to my inbox every week. But I didn't just include it because of its delicious recipes — I'm truly a fan of its emails. I especially love the layout of Cook Smarts' emails: Each message features fax number list three distinct sections: one for the menu, one for kitchen how-to's, and one for the tips. That means you don't have to go hunting to find the most interesting part of its blog posts — you know exactly where to look after an email or two. I also love Cook Smarts' "Forward to a Friend" CTA in the top-right of the email.
Why It Works Emails are super shareable over — you guessed it — email, so you should also think about reminding your subscribers to forward your emails to friends, family, or coworkers. Email Marketing Campaign Example: Cook Smarts - "Weekly Eats" 21. HireVue Marketing Campaign: Email Preferences "Saying goodbye is never easy to do… So, we thought we’d give you a chance to rethink things." That was the subject of this automated unsubscribe email from HireVue. We love the simple, guilt-free messaging here, from the funny header images to the great CTA button copy. Not only are the design and copy here top-notch, but we applaud the folks at HireVue for sending automated unsubscribe emails in the first place.