The ability to look at a series of data points and appropriately rank them is one of the hardest and most valuable things we can do to assist people in making sense of industry list complicated decisions.” – Malcolm GladwellGladwell’s insight spotlights an opportunity for brands to help people in their consumer decision-making process. And industry list brands can easily unlock this opportunity and grow their business, Professor Sharp says, by having consumers prioritize their brands.
Brands need to be available for consumers, mentally and physically It’s easy for people to prioritize and buy from a brand when it is mentally and industry list physically available for them. Search delivers relevant information quickly, helping brands be available and prioritized by consumers. Mental availability refers to a brand being top of mind and highly recognizable to consumers. Physical availability, on the other hand, refers to the industry list ease of purchase, whether that’s having one’s products stocked in-store or providing a seamless online shopping, payment, and delivery experience. By being mentally and physically available, a brand is not only prioritized for purchases, it also enables people to bypass a complex consumer decision-making process.
As Professor Sharp says: “Of all the millions of brands we could buy, we keep going back to a few. We’re not passionately in love with those brands, but industry list we love being loyal because it makes our lives easy.”Brands can be available for consumers through Search Consumers’ preference for ease, as Professor Sharp mentions, is what drives them to Search. It sifts through vast amounts of data and information quickly, ranks them for industry list relevance, and helps consumers find what is most useful for making their purchase decisions. Seventy-one percent of people say.