None of these have any impact on search, but it can't hurt to fill them in for your own publication protection. pdf additional metadata Link out of your PDF: Since you're optimizing the PDF for viewing on the web (as well as downloading), you can also strategically add links within the PDF to your website. Although a PDF doesn't have a navigation like your site does, that doesn't mean you can't add relevant links within the content. Be sure to use relevant anchor text, so that once your PDF is indexed, the links will count as standard webpage links.
Advertising Continue reading below A side note: if your PDF is primarily for offline viewing, you'll want to use the link hair masking service URL rather than (or in addition to) the linked keyword text. This will at least give print page readers a way to visit the reference if they're inclined to type the full URL into their browser later. Check Compatibility: It's a good idea to avoid saving your PDF for compatibility with the latest version of Acrobat. Use a few versions lower than the latest to ensure that most readers or search engines will not have problems viewing the document. Link to your PDF: Search engines find documents and pages through links in other web pages.
Be sure to strategically link to your PDF like you would any other page to ensure it is found by search engines. Any good content strategy will undoubtedly include content that will do best in PDF. I mentioned above several reasons why PDFs are better than HTML pages, and there are many more. Advertising Continue reading below Although PDFs are often created for various web marketing campaigns, optimizing these PDFs is often overlooked. Unfortunately, this comes at the overall detriment of the success of the optimization campaign. Any PDF that is not behind a subscription wall should be optimized for search engines and visitors.