Many marketers mistakenly use the same messaging approach for all of their leads and traffic, regardless of where the customer may be in their Special leads journey. Failing to account for your customer’s mindset in your communications can be one of the main factors that drag down your conversion rate. At the same time, message consistency Special leads throughout the customer journey is also an important part of communicating clearly. These two opposing forces are part of what makes building successful marketing campaigns challenging, especially if you’re just starting out.
The challenge at the heart of creating an efficient customer Special leads journey is balancing a consistent message while targeting it to the audience based on their level of awareness. To help you find this balance, and ultimately increase the conversion rates for your marketing efforts, in this blog, we’ll explore the fundamental messaging guidelines based Special leads on the four stages of the customer journey. The 4 Stages of Customer Awareness Customer Awareness There are four fundamental stages of awareness in the customer Special leads journey, illustrated here using a toothache as an example:
Unaware: You’re not even aware there’s a problem yet—Your tooth Special leads enamel is wearing away, but right now you feel nothing. Aware: You become aware of a problem, but you’re not too concerned about it yet—The tooth starts to tingle a little, but that’s normal, right? It’ll be ok. Thinking: You’re not committed to action yet, but the problem is getting harder Special leads to ignore—You’re starting to look up dentists in the local area. Hurting: Now you’re actively seeking a solution to the problem—The tooth hurts a lot, and you need a dentist now.