Search engine advertising is a fairly simple process. For example, say you own a t-shirt apparel company that makes customized “sayings” on shirts. You were smart and made shirts that had “bachelorette” sayings on them during the winter season that you want to advertise on Google for the upcoming wedding season in the spring. When someone who is looking for bachelorette shirts online and types in “bachelorette shirts”, a keyword you hopefully bid on, their search will trigger your ad to appear in the sponsored section of the search results.
If you have craftily created your ad whatsapp database with high-quality images and compelling ad text, the searcher will click your ad, visit your site and hopefully take some type of action–ahem, make a purchase! Like this example, this advertising gives you visibility on the search page quickly and cost-effectively! On top of that, search advertising gives you a ton of added benefits: It gives you a competitive edge to rank with competition It gives you granular ability to optimize the effectiveness of your marketing It allows you to hyper-target audiences based off of intent, interests and locations.
It has fast testing to quickly ascertain how effective (or ineffective) your website and calls-to-action are It allows you to make data-driven decisions, quickly, ensuring your marketing dollars are driving revenue Search advertising is like having quick answers to quick problems or questions online. If you want direct solutions, the Search Network is your only bet! So, who should be running search network campaigns? If you wonder if it’s a good fit for you, look at some of the things you should consider: You Have a Small Ad Budget: In general, when clients are restricted to a small budget, we at Disruptive recommend starting with the search network. We do this because this ad format is likely to drive direct conversions which are easily trackable.