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Rumi Akter
Apr 25, 2022
In General Discussion
Created in 2017 after a merger of the Dutch branches of Industry Email List Liberty Global and Vodafone Group. Who is Marcel de Groot? Marcel de Groot is CCO Consumer at Vodafone Ziggo. He started as a marketer at Nuon, and was still a Industry Email List colleague of mine at the time. After a short pit stop at Pon automotive, he has been working at Vodafone since 2008. After the merger, Marcel heads the commercial team. What Industry Email List makes Vodafone Ziggo the best marketing company in the Netherlands? Marcel talks practically and strategically about cross functional teams and brand purpose. We also discuss questions from Hello Masters fans Industry Email List about, for example, 3rd party data and sponsorships. As icing on the cake, Marcel explains how Vodafone Ziggo uses its marketing budget. What inspires him as Industry Email List a commercial leader? “The constantly changing environment in which we work.” In this Hello Industry Email List Masters podcast Marcel de Groot talks about: Collaborate with major content channels such as HBO and Formula 1 8000+ marketing tools, how do you use martech well? Business value of brand awareness and sponsorships Why Vodafone Ziggo no longer focuses so much on TV and audio marketing channels In November, our focus was clearly on next year. Have you already started your content planning? And Industry Email List what about the trends that you can use for your strategy? Yet the 'normal work' continues. Setting up campaigns for Black Friday and other holidays, for example. Plus: always Industry Email List keep your texts understandable. These were the most popular Frank watching articles of November. 1. Hook-in calendar 2022 & tips for your content Industry Email List planning [The Netherlands and Belgium] 200 public holidays and other inhakers from the Netherlands, Belgium and the rest of the world. Are you getting started with your 2022 content calendar? Then you can't miss this list. Plug-in calendar 2022 with tips for your content planning.
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Rumi Akter

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