Aug 03, 2022
In General Discussion
This kind of thing depends on fate." Chen Xiamin also emphasized: "If you want everyone to like it, this is a very illusory concept. , you please A, and B doesn't, and vice versa. It's really impossible to please everyone." The way of community management: earnestly accumulate credibility "Modern people live in social media and self-media, and spend a lot of time in the virtual world. If you really need to increase your influence through interpersonal connections, or invite more people to join your ideas, What should we do?" Chen Xiamin brought the book, " Straight Shot ! Mori Art Museum's Digital popular database Marketing Site: Using IG, Twitter, and Facebook Social Media to Promote the Exhibition's First-Line Practical Notes (Mike House), is a good work that can enhance the thinking ability of community management. Chen Xiamin introduced the uniqueness of Mori Art Museum. In the exhibition held in Japan's domestic art museums in 2018, the top two visitors were both won by Mori Art Museum with contemporary art as the protagonist of the exhibition. The secret of the number of visitors to the large-scale exhibition of popular artists such as Gu and Katsushika Hokusai lies in the precision of digital marketing. This book is mainly to reveal the key core strategies of Mori Art Museum in operating SNS (Social networking service, social networking service), including analyzing the different characteristics and audiences of social media such as IG, Twitter, Facebook, etc. to find suitable ones. Promotion methods, marketing methods and effect sharing of various exhibitions held, and why in the Japanese art museum industry, which has never allowed photography, they are leading the way and are committed to making exhibitions open for shooting, encouraging viewers to upload and post the thinking behind, etc.